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NEW WORLDWIDE BUSINESS OPPORTUNITY
OUTDOOR
ELECTRONIC VIDEO ADVERTISING BOARDS
FEASIBILITY STUDY
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Electro MEDIA Int'l
has been in the outdoor electronic
advertising business since 1992, when outdoor LED technology was
developed. We started as an end-user and quickly became suppliers of
the best Quality/ Price LED signs, Worldwide. Unlike most
manufacturers who only sell equipment, we can propose a "Complete
Business solution".
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Electronic
video boards are considered the hottest outdoor advertising
medium of the 3rd Millennium. Thanks to the development of
new TRUE COLOR, ULTRA-BRIGHT LED technology, outdoor
electronic billboards are now capable of performing like a
real OUTDOOR TV, even under direct sunlight. What else other
than an attractive, animated giant outdoor advertising video
screen can grab people's attention on a busy street, whether
pedestrians or inside a car or a bus, stuck in a traffic
jam? Regular poster billboards, even though attractive when
newly installed, can become boring, dull and even unnoticed
after only few weeks, compared to electronic video
advertising screen that refreshes itself constantly.
Operated by PC, this type of board can display any TV
commercial, any Live event, any useful information, and any
breaking news instantly, from any remote location. The
picture is bright and beautiful, especially at night, with
millions of bright colors on display. Sound
can also be added on special events, turning this board into
a giant outdoor TV. The ideal location for this type of
advertising board is a very busy street (either full of
pedestrians and/or vehicles with slow traffic), or a major
intersection. It's not recommended to be installed on
hi-speed highways or major streets, even if car traffic
count is high, because people won't have time to see many
ads. or video clips.
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Getting into an electronic advertising business is a
quite expensive venture, but RETURN is also very
attractive. An interesting point is that this type
of equipment can be financed through LEASING, which
is a very attractive financial tool.
Click here for more details
The investment consists of 3 parts: Board(s) cost,
Location(s) rent and permit fees, Office and
operating costs.
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A- Board cost:
- An average size board
(approx. 20 M2 - 220 sq.ft.)
costs between $50,000 and $100,000
(depending on resolution)
- A good size board
(approx. 40M2 - 440 sq.ft.)
costs between $100,000 and $250,000.
- A large size board
(approx. 80M2- 880 sq.ft.)
costs between $150,000 and $350,000 USD.
NOTE:
Prices are only indicative and include steel frame,
installation etc... |
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B-
Location and permits costs:
A prime location should be secured, through place
rental and permit acquirement. This varies from
country to country, city to city, and location to
location. No correct estimation could be made,
because prices vary so much, even though a decent
location is estimated at $12-24.000 yearly.
But there is a new and very interesting concept,
that can save location rent and make you eventually
more money than a "fixed" board, by placing an
electronic video board over a truck or trailer, and
move it from one hot or prime location to another,
at different times of the day or days of the week,
or placing the truck on sporting and political
events, concerts etc...In this case, you just need
to get a permit, and invest on a truck or trailer,
but we strongly believe that return could be
tremendous, although investment is limited.
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C-
Office, employees and operation costs:
Usually, around 100 M2 - 1000 sq.ft. office is
necessary to run a business like this. A 6 to 8
people team is also required to run this office: A
Manager, a Secretary, 2 Sales reps. (or more
depending on each market), 1 computer graphic
Designer and 1 part-time accountant.
Operating costs are basically office expenses
(employees, phone and power bills, etc..) plus power
bill incurred by board. Here too, no correct
estimate could be made because it varies so much
from one Country to another. But a decent average is
$10.000 - $20.000 a month. |
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The return
on investment and successive profit could be very
attractive and even tremendous, in some cases. Here is
how we calculate it: Advertising on electronic video
boards are sold in number of SPOTS per day, for a period
of time. Usually, ads. are displayed in 10, 15, or 20
seconds SPOTS, 10 to 50 times per HOUR, depending on
frequency requested by client. An average COST per SPOT
varies from $0.01 to $1, depending on many factors:
message length, board size, location and especially
local market competition in every Country. For example,
a 10 sec. spot, displayed 360 times a day (1 hour) on a
board located in a major city, @ 10 cents a spot, will
cost $36/ day or $1000/ month. If board is running 24
hours a day (usually 18 hours), this means you can earn
$24.000 monthly! And this is if your are asking 10
cents/ spot only. Suppose you are asking $0.50 or $1, your return will be as much as $240.000/month! A
decent average however, is $0.25 per spot; thus a
realistic return of $50.000 per month. If you
deduct $15,000/month for expenses, this leaves you with
a NET PROFIT of $35.000/month or $420.000 YEARLY
before taxes. Meaning that in worse cases, you can
return your investment in LESS than A YEAR, and keep
making money for many years (7) before a major overhaul
is needed (changing the lamps after 50,000 hours @ 20%
of the original cost). |
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Outdoor
electronic video advertising boards are really
a
business opportunity worth considering. And
Electro
MEDIA Int'l is the company you can rely
on to establish such business, because of its wide
experience in the field, plus the excellent equipment
we supply at an unbeatable price. |
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So
don't hesitate, contact us NOW for a quote! |
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Click Here to learn more about outdoor advertising
regulations
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CLICK BELOW FOR A PRINTABLE FORMAT |
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Copyright © 2007 Electro Media Int'l. All rights reserved.
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